Erik Johannes Husom

Article on Facebook's targeted advertising

30 May 2020

Some interesting revelations on Facebook’s targeted advertising.

This isn’t the first time Facebook has faced scrutiny for the ways its ad tool can target conspiracy-minded people. A 2019 Guardian investigation found that advertisers could reach people interested in “vaccine controversies.” In 2017, ProPublica reporters (two of whom are now at The Markup) found that advertisers could target people who were interested in terms like “Jew hater,” and “History of ‘why jews ruin the world.’”

Read Want To Find A Misinformed Public? Facebook’s Already Done It.